In The KnowTM
The Multiple Listing Service makes the real estate market work.
Together with the Council of Multiple Listing Service (CMLS), BCSRMLS is excited to announce a new consumer campaign: In the KnowTM. The MLS enhances your value as an agent or broker. This is your campaign. Own it. Claim Credit. Use it to benefit you. Take the campaign materials and use them to unlock a new conversation with consumers. The time to have that conversation is now.
Getting consumers to understand the MLS requires us to pull away our industry-speak and get to two powerful truths:
1. The MLS provides the bedrock of information millions of people depend on to make smart real estate decisions.
2. The vast majority of home sales happen by real estate brokers and agents working together on the MLS platform, not because of portals, websites or apps.
Agents and brokers, through their membership in the MLS, are “In The Know” about all things real estate. Their clients—consumers—are too. What’s for sale? How much do I offer? How much is my house worth? The MLS is how we know.